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This October, Cho & Zen Beauty is turning everyday beauty purchases into an opportunity to support something bigger. For its third year backing Medicaid Cancer Foundation’s #WalkAwayCancer movement, Cho & Zen Beauty is moving from donating products to funding care.

   

This October, the brand launches the Cho & Zen Care Fund and every purchase in store or online, helps pay for a woman’s breast cancer screening. A defined amount from each purchase goes to the foundation to provide cancer screening for the women in the community. Cho & Zen has set a public target to help 100 women and progress will be shared throughout the month of October.  Customers will see the count rise, from the first few women supported to the full 100, so they know their purchase is part of it.

   

The support doesn’t stop at every purchase. As is done annually, Cho & Zen is asking its community to walk with them. On 31st of October 2026, over 20,000 people will walk 5km from the the Monoliza Park R.B Dikko Road Area 11, Garki, Abuja and the the Cho & Zen community will be among them. Customers who shop, share the campaign and show up on the day turn a retail community into a crowd behind the cause.

The message is simple: self-care is care, and so is a screening. This October, the care goes further.

Three years. One cause. An evolving commitment to care.

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